13 Strategies Nonprofits Should Embrace to Achieve Marketing Success

Non-profit organization concept image with business icons and copyspace.

13 Strategies Nonprofits Should Embrace to Achieve Marketing Success

Nonprofit organizations are often said to have the best of all human motivations, so it is no surprise that they can achieve great marketing success.

However, this does not mean it will come easily or naturally to every nonprofit organization.

Today, most nonprofits face the challenge of developing a marketing strategy to achieve success. Nonprofits indeed spend a lot of time and money on marketing, and it’s important to think about what strategies will work best for you as an individual or organization.

However, you should also know that all the right planning in the world won’t be effective if it isn’t followed up with good execution. Whether it’s for fundraising or spreading awareness, there are many ways for nonprofits to find success in marketing.

Suppose you need some ideas on how to market your nonprofit effectively; here are 13 tried-and-true tips

Participate-in-social-media-sharing

1. Participate in social media sharing

Social media sharing will help increase your views. Social media is incredibly powerful when used correctly. However, just posting links on Facebook or Twitter doesn’t always get the best results. If you’re looking for a way to increase your views, try participating in social media sharing such as upvoting subreddits or joining groups on Facebook where people are already discussing topics related to your nonprofit’s blog post topic.

2. Promote your blog post with paid ads

Your content and blog post should be created with a specific audience in mind. If your nonprofit is located in California, there might not be as much interest from people who live outside of the state, so you may want to limit who can view your blog post or where it appears online. To ensure the right type of people sees your content, you should promote it with paid ads. You can pay a little money to get the blog post in front of people who will find it useful and share it with others.

Use-Google-Ad-Grants

3. Use Google Ad Grants

A little money can go a long way with regard to your marketing efforts. Google Ad Grant might be a good option to consider if you’re having trouble generating views for your blog posts. It’s an easy, fast, and free method of getting more eyes on your content.

Google Ad Grants are free advertising credits worth $7500 per month that nonprofit organizations can use on the Google Display Network. Organizations receiving this grant have access to millions of people, so it’s definitely an opportunity not to be missed!

You simply fill out the application form with some basic information about yourself or your nonprofit organization and wait to hear back from Google. It might take a couple of weeks to get approved, so be patient or try again if your first attempt fails. If you do get approved, Google will give your nonprofit $100 each month to spend on AdWords.

Create-a-plan-for-social-mediaa

4. Create a plan for social media

Social media is a great way to connect with your audience and spread the word about what you’re doing in the community. A blog post titled “11 Strategies Nonprofits Should Embrace To Achieve Marketing Success” might not receive as much attention on Twitter or Facebook if it’s just sitting there without any interaction from users who are interested in that topic. You should plan out what you’re going to post on each social media platform. If you have more than one person involved in your nonprofit’s marketing efforts, it might be a good idea for someone to take care of the daily posts while another person creates blog content or plans other types of marketing strategies that will help your organization grow.

Email-marketing

5. Email Marketing

There is little question that email marketing has become a significant part of the marketing mix for many nonprofits, and with good reason. According to Silverpop, it is estimated that the average adult spends about 23 hours per week checking email. And because people have opted-in to receiving your messages, there should be significantly less friction in acquiring new donors than with other strategies such as cold calling or direct mail.

However, the more visitors your website drives through email, the better your results will be. So make sure your email sign-up forms are visible on all key pages of your website and that they highlight how joining your list can benefit them (e.g., exclusive content, early invitations to events) rather than just presenting an opt-in box.

You can use an email marketing service like Mailchimp or Constant Contact to send out a newsletter with links to the latest content that you’re sharing online. Be sure to include links back to blog posts that are worth checking out. Don’t just put a link in there for the sake of it, or people will probably ignore it, so choose content that is going to be of real interest and use a call-to-action that will make it easy for people to learn more.

mission

6. Create Mission-Related Products and Sell Them

Nonprofits can also make a little money to support their activities by creating products that are related in some way.

For example, if you’re a wildlife conservation nonprofit, you could create bracelets and sell them for $15 each, which would give people the chance to show off your cause while supporting it at the same time! Everyone wins, and you’ll get more views for your blog posts too.

T-shirts are another popular fundraising product that nonprofits can use to generate money. You could sell them online or at an event where people will be paying close attention, such as during the run/walk of a charity race that supports your cause.

Use-Content-Marketing-to-Increase-Website-Traffic

7. Use Content Marketing to Increase Website Traffic

One of the best ways to get more views for your blog posts is by using content marketing strategies that will bring people to your website. Content marketing refers to creating and sharing valuable, relevant, and consistent information with an audience in order to generate interest in a product or service down the road like consulting services!

It’s important not just to create and share great content but also to place it in front of audiences who are most likely going to be interested in what you’re offering. That way, they’ll hopefully stick around and explore your website. Think of it as free advertising that you’ll eventually benefit from when someone decides they want what you’re selling.

Using-storytelling-visuals-in-social-media-posts

8. Using storytelling & visuals in social media posts

People are more likely to read and engage with your nonprofit’s content if it comes across as exciting and interesting. A great way to make blog posts like this “pop” in people’s newsfeeds is by using storytelling techniques that will get them hooked on what you’re saying right away!

The best stories have a beginning, middle, and end, so they’re easy to follow. They also have strong messages that are easy for people to remember, which is why you should think of your blog post titles as headlines in a newspaper article!

Visuals can be used on any social media platform, too, especially if you want to create buzz around an upcoming event or just show off something cool that your nonprofit is doing.

For example, on Facebook, you could post a video of something exciting that took place during one of the events for which you’re raising money or at another event down the line!

It’s also worth mentioning that visuals are great because they can be shared over and over again without the risk of people getting bored with them. A photo of an upcoming fundraiser is always going to attract attention the same way a video will.

Building-a-Community-engagement-through-social-media-and-newsletters

9. Building a Community (engagement) through social media and newsletters

It’s true that social media and newsletters are great for increasing awareness about your nonprofit, but they can also be used to build a community of people who care about the same things as you do. When you share blog posts like this one with others, it encourages them to engage with what you’re sharing because chances are, they might agree too!

Build a community around your nonprofit’s blog posts by encouraging comments and social media shares. You can do this using images that grab attention, ask questions, or create polls to see what people think about certain topics! When someone sees that others are sharing the same thing as them, it makes them feel like they’re part of something bigger than themselves, which is exactly what a community is.

Encouraging engagement will lead to more blog posts being shared which means your nonprofit’s content could potentially be reaching thousands of people at the same time! That’s why it’s important for those running social media accounts and sending newsletters out on behalf of your organization to know exactly who you’re trying to reach so they can determine what kinds of content to share and at which times.

Leverage-partnerships-to-amplify-your-impact

10. Leverage partnerships to amplify your impact

There are many ways to maximize the value of your nonprofit’s content marketing efforts. One is forming partnerships with other organizations that have a similar mission. For instance, if you run an animal shelter and want more people in your community to adopt dogs from local shelters, then it might be a good idea to partner up with another organization like a no-kill animal shelter that might be able to help out.

It’s important for both organizations involved in a partnership like this one to benefit from it, so neither of them should do all the work on their own! If you’re reaching out about forming a partnership, make sure your goals and what each organization can offer are clearly outlined before anything else happens! Doing something like this will help you increase awareness about your nonprofit and also build a community

Build-Relationships

11. Build Relationships

Building relationships is key to finding supporters that want to help out with fundraising efforts. As we’ve already mentioned, building a relationship between your nonprofit and potential donors or volunteers can be extremely beneficial because it makes them feel valued by your organization which encourages them to give back. People don’t want to feel like they’re being sold to, which is why it’s important for anyone involved with your nonprofit’s marketing efforts (whether that be on social media or through email newsletters) to focus more on forming a relationship before pitching people about giving money or their time!

form

12. Build Relationships

If you want to make it as easy as possible for people who are interested in donating money or their time to your nonprofit, then having a pledge form on your website is the way to go. Make sure that all of the information needed from potential donors and volunteers is easily accessible by leaving out any unnecessary field.

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