Nullam pellentesque ornare

Integer dui turpis, efficitur ac ex eget, placerat volutpat purus. Duis ac pretium mi. Mauris consectetur augue vitae enim convallis, et convallis tellus accumsan. Sed dictum elementum mauris, fringilla pharetra turpis malesuada ac. Proin libero nibh, euismod eu diam in, commodo sodales sapien. Quisque id semper felis. Proin non rhoncus nisi, quis dapibus massa.

Vivamus ac iaculis risus. Nunc volutpat turpis ut dolor rutrum, vel fermentum justo placerat. Nunc nec posuere mi, ut hendrerit ex. Nullam urna nisi, facilisis in ligula sed, euismod molestie enim. Nunc et porttitor diam. Nulla at mattis ipsum. Pellentesque malesuada scelerisque urna ac rutrum. Fusce leo arcu, pellentesque non bibendum dapibus, pellentesque a metus. Vivamus id metus facilisis, bibendum erat efficitur, fermentum lorem. Sed varius consectetur odio, eu ornare nulla molestie vitae. Suspendisse cursus arcu vitae turpis eleifend, molestie posuere magna cursus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam lacinia diam quis elit aliquam posuere ac at metus. Pellentesque nisl urna, tristique vel magna sit amet, aliquet dapibus ante. Sed vulputate finibus mauris, quis volutpat tortor faucibus et.

Nullam pellentesque ornare mi. Pellentesque porttitor neque ac mauris scelerisque dignissim. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In nec augue nisl. Etiam at sapien vitae eros rutrum pellentesque ut eget felis. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus vel sodales nisl. Pellentesque viverra tincidunt justo non dapibus. Curabitur scelerisque risus sit amet commodo ornare. Donec a nisl volutpat, tincidunt felis sodales, scelerisque ipsum. Sed a bibendum leo. Vestibulum semper a mauris eget placerat. Nam consequat ut quam eget tincidunt. Nullam vitae bibendum diam, ut fringilla metus.

Vivamus ac iaculis risus

Integer dui turpis, efficitur ac ex eget, placerat volutpat purus. Duis ac pretium mi. Mauris consectetur augue vitae enim convallis, et convallis tellus accumsan. Sed dictum elementum mauris, fringilla pharetra turpis malesuada ac. Proin libero nibh, euismod eu diam in, commodo sodales sapien. Quisque id semper felis. Proin non rhoncus nisi, quis dapibus massa.

Vivamus ac iaculis risus. Nunc volutpat turpis ut dolor rutrum, vel fermentum justo placerat. Nunc nec posuere mi, ut hendrerit ex. Nullam urna nisi, facilisis in ligula sed, euismod molestie enim. Nunc et porttitor diam. Nulla at mattis ipsum. Pellentesque malesuada scelerisque urna ac rutrum. Fusce leo arcu, pellentesque non bibendum dapibus, pellentesque a metus. Vivamus id metus facilisis, bibendum erat efficitur, fermentum lorem. Sed varius consectetur odio, eu ornare nulla molestie vitae. Suspendisse cursus arcu vitae turpis eleifend, molestie posuere magna cursus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam lacinia diam quis elit aliquam posuere ac at metus. Pellentesque nisl urna, tristique vel magna sit amet, aliquet dapibus ante. Sed vulputate finibus mauris, quis volutpat tortor faucibus et.

Nullam pellentesque ornare mi. Pellentesque porttitor neque ac mauris scelerisque dignissim. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In nec augue nisl. Etiam at sapien vitae eros rutrum pellentesque ut eget felis. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus vel sodales nisl. Pellentesque viverra tincidunt justo non dapibus. Curabitur scelerisque risus sit amet commodo ornare. Donec a nisl volutpat, tincidunt felis sodales, scelerisque ipsum. Sed a bibendum leo. Vestibulum semper a mauris eget placerat. Nam consequat ut quam eget tincidunt. Nullam vitae bibendum diam, ut fringilla metus.

Donec luctus

Nullam pellentesque ornare mi. Pellentesque porttitor neque ac mauris scelerisque dignissim. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In nec augue nisl. Etiam at sapien vitae eros rutrum pellentesque ut eget felis. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus vel sodales nisl. Pellentesque viverra tincidunt justo non dapibus. Curabitur scelerisque risus sit amet commodo ornare. Donec a nisl volutpat, tincidunt felis sodales, scelerisque ipsum. Sed a bibendum leo. Vestibulum semper a mauris eget placerat. Nam consequat ut quam eget tincidunt. Nullam vitae bibendum diam, ut fringilla metus.

Suspendisse auctor lacus vitae odio tincidunt auctor. Nulla in ultricies elit. Suspendisse ac eros varius, venenatis arcu non, fringilla ex. Vestibulum ornare laoreet interdum. Sed mollis iaculis ante. Morbi porta aliquam nulla, at porta tellus condimentum ac. Sed nec lobortis ante. Suspendisse faucibus congue enim eu rutrum. Sed porttitor metus lacinia, tempus lorem vitae, maximus tellus.

Lorem Ipsum Dolor

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec luctus, eros sed vulputate aliquam, odio risus tincidunt justo, ut vehicula neque orci ac erat. Donec dui lectus, auctor id malesuada a, fringilla id velit. Morbi lacinia dictum nibh nec accumsan. Suspendisse ullamcorper volutpat metus. Pellentesque semper egestas turpis sed ornare. Praesent dignissim sagittis tristique. Pellentesque interdum nisi at turpis dignissim, non vulputate nibh varius. Etiam tincidunt magna vitae enim tempor dignissim. Duis mi nisi, aliquet a pulvinar at, porta eget ante. Fusce nec ornare ex. Morbi finibus, metus ut laoreet bibendum, sem nisi hendrerit metus, et auctor purus neque in lectus. Suspendisse ac molestie ex. Donec in lorem a augue vehicula consectetur quis a elit. Praesent hendrerit ultricies nibh in rutrum. Vestibulum mi sapien, hendrerit non lacus at, consectetur dignissim nisi. Praesent rhoncus aliquet magna eu mattis.

Integer dui turpis, efficitur ac ex eget, placerat volutpat purus. Duis ac pretium mi. Mauris consectetur augue vitae enim convallis, et convallis tellus accumsan. Sed dictum elementum mauris, fringilla pharetra turpis malesuada ac. Proin libero nibh, euismod eu diam in, commodo sodales sapien. Quisque id semper felis. Proin non rhoncus nisi, quis dapibus massa.

Vivamus ac iaculis risus. Nunc volutpat turpis ut dolor rutrum, vel fermentum justo placerat. Nunc nec posuere mi, ut hendrerit ex. Nullam urna nisi, facilisis in ligula sed, euismod molestie enim. Nunc et porttitor diam. Nulla at mattis ipsum. Pellentesque malesuada scelerisque urna ac rutrum. Fusce leo arcu, pellentesque non bibendum dapibus, pellentesque a metus. Vivamus id metus facilisis, bibendum erat efficitur, fermentum lorem. Sed varius consectetur odio, eu ornare nulla molestie vitae. Suspendisse cursus arcu vitae turpis eleifend, molestie posuere magna cursus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam lacinia diam quis elit aliquam posuere ac at metus. Pellentesque nisl urna, tristique vel magna sit amet, aliquet dapibus ante. Sed vulputate finibus mauris, quis volutpat tortor faucibus et.

Nullam pellentesque ornare mi. Pellentesque porttitor neque ac mauris scelerisque dignissim. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In nec augue nisl. Etiam at sapien vitae eros rutrum pellentesque ut eget felis. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus vel sodales nisl. Pellentesque viverra tincidunt justo non dapibus. Curabitur scelerisque risus sit amet commodo ornare. Donec a nisl volutpat, tincidunt felis sodales, scelerisque ipsum. Sed a bibendum leo. Vestibulum semper a mauris eget placerat. Nam consequat ut quam eget tincidunt. Nullam vitae bibendum diam, ut fringilla metus.

Ppc campaign 101: the introduction to pay per click marketing

For a startup marketer thinking about leveraging on Pay Per Click (PPC) marketing. The amount of data and factors to consider to come up with a comprehensive PPC campaign strategy can be overwhelming. There are many factors to consider, you will soon exhaust yourself from the information overload, not to mention the cash concerns especially hitting startups. However, by thoughtful planning, careful consideration, and the right strategies, PPC marketing can be an excellent tool to get your business off the ground. It should, of course, be used as a compliment to your other tools in marketing campaigns. At Evolution DMA, we would recommend the following five key aspects about PPC that will certainly make your marketing campaigns take off.

(1) Identify a particular goal

At Evolution digital marketing, we believe the best way to identify your PPC goal, is by working from the end point coming backward. Here what you need to define is what you hope to achieve when it is all said and done. You need to be as precise as possible in identifying your goal, and then align your overall PPC campaign towards that goal. Next, you must come up with an advertising plan that drives you towards achieving the defined goal. The following are some questions you can ask yourself to help you come up with a comprehensive plan: What is your product? What makes your product different from your competitors? Where can you offer this product? Who is your target audience? Who are the potential customers? What do you want the customers to do (e.g. buy, sign up, subscribe)? How much can you afford to spend on PPC campaign (e.g. per month, per signing up a customer, per sale on one customer)? You need to answer the above questions and be as accurate as possible. This means you will have to spend some time in coming up with the right responses to these questions.

(2) Identify a comprehensive list of keywords

Now that you have defined your product, who you are targeting, and what you want your targeted audience to do, coming up with a list of keywords should be easier. It is also easier to come up with the most relevant and comprehensive list of keywords for your PPC campaign. You should know that long-tail terms keywords are more effective compared to just using a particular keyword. This is because they are highly targeted and perhaps cost-efficient compared to the highly competitive keywords. With the answers to the above questions (1) in mind, do some research on the popular long-tail searches relating to those terms. For instance, let us say you are in car sells, the long-tail terms likely to be used by customers looking to buy a car may be something like “where to buy a car, cars for sale, new cars for sale, second-hand cars for sale” However, technology always makes things easier; this case is no different. Google’s Keyword Planner can give you a comprehensive list of long-tail terms that you can use for your PPC campaigns.

(3) Always keep tabs on your competitors

At this point you should have defined your goals, identified your target audience, build a comprehensive list of long-tail keywords. Next, you need to know who you are going up against in the competition for PPC campaign. You need to study them and hopefully exploit some of the weaknesses, oversights they might have. You should ask yourself the following questions: Is your competition bidding on keywords you missed? Do they offer products with benefits that your products have a stronger differentiation? How effective are their ads and landing pages compared to yours? Getting the right answers to the above questions will give you better clarity with regards to who you are competing with, what tactics they are employing and where you can exploit the weaknesses and oversight to disrupt the market share. It is also just as important to categorize your competitors into harmless competitors and dangerous competitors. You don’t want to waste your time neutralizing harmless competitors campaigns, that time, energy and resources would be better spend de-escalating dangerous competitors’ PPC campaigns.

(4) Monitor your conversions from the get-go

If you want to be PPC savvy, you must quickly learn what is working, what is not working and make the necessary changes swiftly. To be able to do this, you need to track your conversions. This is the only way you will get to know, which endeavors led to how much of conversions, and which one didn’t deliver as expected. This approach is especially useful in optimizing your expenditure; only spend money and time on things that work. Bonus point: you get to know expenditures that led to leads and clicks, in addition to getting to know how to adjust your campaigns across your different platforms for marketing. The intelligent decision on PPC campaign strategies can only be made when you can attribute actual leads and clicks to specific PPC activities. You have some conversions tracking tool at your disposal. Such as the Google AdWords Conversion Tracking or the Google Analytics Conversion Tracking that you can use from the get-go on your PPC campaigns. Please don’t do thing blindly using ‘We’ll cross the bridge when we reach it mentality’.

(5) Have a continuous PPC campaign fine-tuning program,

If you get everything right about PPC campaign and marketing today, that is not a guarantee that you are going to get it right in the future. Especially, if you think the same strategies you are using today, will work a couple of months down the road. PPC is a highly dynamic space characterized by new updates and new features now and then. To remain on top of the game, you need to tweak things now and then as things change. Also, never get too comfortable even especially when you are on top of things at the moment. Always make an initiative to learn new things from competitors, and industry experts. You can also try out a bid management tool; they can optimize your PPC campaigns automatically allowing you to concentrate better on the optimization of your ads, landing page, etc. In case you are worried about the extra expenditure, you would be glad to know there are some bid management tools that gives you a free trial period. During this trial period, you can sufficiently try out its capabilities then decide whether or not to go on to a premium package. At Evolution Digital Marketing Agency, we understand that you a lot of things to manage to make your business a success. Sure, you can also add PPC campaign to your to-do-list, but then you are less likely to be anything but an amateur at it. What if it your competitors are doing a professional PPC marketing? Don’t take any chances! At Evolution DMA, we offer PPC campaign management at affordable prices. Please fill out the form below for free consultation with our PPC marketing experts. What do you have to lose?

6 Engagement Tips You Might Be Missing

The first rules of Search Engine Optimization (SEO) engagements are: writing quality content, (with emphasis being on quality, not quantity), and never writing duplicate content. Most self-proclaimed SEO experts out there at least get this part right. However, there are other numerous SEO engagement factors that only a handful of SEO experts are aware of and even less chose to utilize them. But we endeavor to use all SEO arsenals to propel your website to the top of search engine results page. We don’t shy away or leave anything to chance. The following are some of the SEO engagement tips, that are not so common with many but very common with us.

SEO Tips

SEO Designed URL:

Let’s illustrate this with an example. Put yourself in the shoe of someone searching for accountant information online, and happened to come across an URL for one website reading something like this: “www.example.com/advantages-of-hiring-professional-accountant”. Then another URL reads something like this: “www.example.com/88/99/875688/afjiroywhtl.html”.I think it’s pretty obvious that one would click on the former rather than the latter URL. The point here is; the site’s URL gives you a chance to get more clicks by improving its SEO ranking. Also search engine bots are able to read and understand the clean, meaningful urls easily. A well-designed URL will go a long way towards pushing your site’s ranking higher compared to your competition with regards to SEO. The site’s URL should be designed to showcase the SEO keywords.

Sub-Headings:

Take it from us, backed with our experience in creating high SEO ranking. As a rule of thumb, all of your website’s content ought to have headings and sub-headings. Surprisingly most sites overlook the sub-headings. This can be likened to shooting oneself in the foot, as search engine algorithms look at both the H1 and H2 tags. The same also goes to your site’s visitors; they skim through the webpage looking at the headings and sub-headings before making up their minds to read the content. So having the correctly designed headings and sub-headings will not only just improve your SEO ranking, but encourage more readership of the content.

SEO Friendly Images:

Always ensure that you include a good quality complementary image at the very top of your blog post. From experience, posts with images located at the top usually perform better than those without, but it has to be a good quality image. A poor image is even worse than, not having any image at all, so don’t shot yourself in the foot by picking the first image you come across. Blog images also take your SEO ranking higher, especially if you give them the right SEO-designed Titles, Captions, Alt Text, and Descriptions.

Interlinking Between Pages and Posts:

When it comes to linking, there are two types; linking and interlinking. The former is linking a webpage on your site to another site while the latter is linking your webpage to another webpage within your site. Unfortunately many self-proclaimed SEO experts practice the former and don’t benefit from giving other pages on their site more clout. However, as much as you want to interlink webpages within your site, ensure that you only link pages that are complementary. That way you will enjoy the benefit of having your site’s visitors go from one page to another within your site. The goal here is to reduce your site’s bounce back rates and have more visitors engage in calls to action.

Tutorial Videos:

A lot of people seem to prefer getting a message from videos or images as opposed to reading texts. There are also situations where a video brings out a message better than written text, especially if it involves technical explanations. Inserting videos into a post gives you a great advantage as there are numerous SEO elements (like the descriptive text) that can be employed when inserting a video. But if you can’t use high-quality videos, you are better off, not including any video at all; don’t irritate your audience with grainy footage and shaky cams.

Encourage Comments:

If you can encourage your readers to comment on your posts, then the readers will double up as your SEO gurus. Another advantage of this is that it increases the likelihood of readers coming back to the site again; to check on the replies made on their comments.

Online reputation management tips that work

“No man is perfect,” as old as this adage is; it still remain nevertheless right. Even when it comes to running an online reputation management, no business or person is 100% perfect. Be that as it may, there is another saying that goes, “An intelligent man learns from other’s mistakes, a fool must learn from his own mistakes.”In this post, we are going to share with you some of the common mistakes being made with regards to online reputation management.

You are better off, learning some of the common online reputation management mistakes being made and try your best to minimize making them or avoiding them in whole. So before you engage in your next online reputation management project, make sure you observe the following ‘Do’s and Don’ts’.

Replying to Negative Commentaries with Angry Responses:

The feeling people have towards criticism comes like a knee-jerk reaction, where you feel you can’t control yourself. Working with the mentality, “respond to fire by fire” will only build uncontrollable inferno. If. No, when, (you must encounter some) a user badmouths your company on a particular review site, you are better off, not responding at all if you can’t react in a constructive way.

Not jumping on the Social Media Bandwagon:

The rhetoric of the benefits of social media are now becoming a cliche, but I’ll delve into it one more time. Regardless of the size of your company, not having a presence on social media equates to shooting yourself in the foot. As a business worth its salt, find a social media platform that best targets your market and jump into it with full force. The best part about social media is that it’s free.

Being Passive and letting other people determine your reputation:

As a rule of thumb, never allow yourself to lose your voice as a company or as an individual. Never let other companies, people, and even media’s content determine the type of online reputation you are going to have. Even if you seek out the services on ghostwriters, don’t give them too much power over your online presence that they primarily determine your status. Always be on the lookout for what content (both inside and outside your organization) say about you, and make the necessary corrections swiftly.

Lack of Consistent Monitoring of your Online Reputation:

The best way to approach this, is by having a schedule or a routine plan for when you will be checking your online reputation. If you adhere to it strictly, you are bound to address any negative content about your organization before it gets out of hand.

Lack of Regular Content Publishing leading to your Company’s Content being Stale:

The online platform is an extremely dynamic platform on numerous fronts, even when just looking at your competitors’ online activities. You have to consistently and regularly update your content in order to ensure your online reputation is up-to-date, in the eyes of both of your frequent visitors and the search engines.

Failure to ask for Positive Reviews:

You are more likely to get a positive review if you actively suggest to customers that you would like one. Although, you should try not to appear desperate or forceful. But drive the point home, that you would like some positive reviews on some of the review sites. You should also encourage customers to you’re your good name through word of mouth.

Secure Ownership of all your Online Property:

Once you set up a business name, be steadfast in acquiring ownership of the domain names, Twitter handles and Facebook pages associated with your company’s name. Failure to do so will give room for someone else to snatch them, and this could lead to misrepresentation or confusion in terms of your official online content.

Being too Personal and finding yourself in a pickle Online:

Always remember that your business’s Twitter account and Facebook page are not your personal sounding boards for airing your political, religious or other types of opinions. You have to be very professional and avoid posting polarizing opinions that might elicit ‘hard feelings’ towards your business or brand.

If after reading the above ‘Do’s and Don’ts’ and you have discovered, you’ve been wrong ona number of them or all of them. The sooner as you begin following the above instructions, the sooner your online reputation will start improving.

The Basics of Digital Advertising for Local Businesses

In recent years, we have seen traditional advertising take the backseat for modern technology. Traditional media companies are now switching their direction and adopting digital, but why? Because there is an extremely large market interested in digital advertising.

Digital advertising spend is set to grow from $83 billion this year to $129+ billion by 2021

WOW! That’s a lot of money. Statistics like this show us just how high the demand is for digital advertising solutions; and just how successful digital advertising can be in terms of acquiring new customers for local businesses. Digital advertising is becoming a necessary addition to every local businesses toolkit!

So how can local businesses leverage digital advertising to acquire new customers, revenue and generate massive online engagement?

We have the foundation that every local business needs to succeed in the realm of digital advertising.

But first,

How Does Digital Advertising Help a Local Business?

Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.

More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on social platforms is well worth the spend.

If I were to provide one tip to people who are using social media, it would be this — don’t be afraid of paying for social media reach and clicks.” – Jamie Turner, 60secondmarketer.com

The best part about digital advertising is that results can be easily monitored and ROI can be easily tracked. You probably don’t want to be spending lotsa money without some proof of performance right?

With traditional media channels, there is sometimes no way of tracking the effectiveness of an advertisement in terms of advanced data analytics. With digital advertising, companies like Google and Facebook allow users to access advanced analytics. This way local businesses know that their money is being well spent and that the digital advertisements are positively impacting their storefront.

When determining the success of an ad, the important factors will differ case by case. For the most part, the success of an ad lies in the indicators listed below.

ROI indicators/measures of a successful campaign:

  • Impressions: the actual # of views on an advertisement
  • Clicks: the actual # of direct clicks on the advertisement
  • Engagements: Social & landing page clicks
  • Results: In most cases, results come in the form of a phone call or a store visit.

The Best Places to Advertise

Through our team’s extensive work in the digital advertising space, we have come to the same conclusion as pretty much every digital advertising company. The best places to spend money on digital advertising are:

        
Google & Facebook

With digital advertising, not only is a local business visible online, but they are visible to the right people online. Platforms like Facebook and Google allow for advanced targeting, which puts a local business in front of consumers who are more likely to convert into a sale.

Plus, Google and Facebook accounted for roughly 60 percent of ad spend in 2017!

 

Why Google?

Reach: Google is the largest search network in the world, and consumers are using Google every single day to search for local businesses. Utilizing Google’s massive network capabilities, digital advertisers are able to find ideal prospects and get in front of users looking for their products/services.

In the age of digital, people are not looking at TV commercials or listening to radio ads to find a local business, they are searching for a service and then locating your business online.

With 3.5 Billion Google searches conducted every single day, customers are looking for local businesses and businesses should want to be on Google.

Flexibility: Google allows the local advertiser to spend whatever they want, whenever they want. With flexible options for ad spend, advertisers are able to test what works and what doesn’t work for a business. Spend a bit, wait to see how the campaign performs, and then reinvest in larger budgets for greater prospect reach.

Why Facebook?

AudienceThe audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year. As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers. If the daily average users stat doesn’t have you convinced then let’s talk about how often social media is being used. The average person spends nearly 35 minutes everyday JUST on Facebook, according to a recent study by Mediakix.

If there is one thing to take away it is that the audience on Facebook is MASSIVE, and they are on Facebook a LOT.

Targeting: Facebook Ad targeting is a marketer’s dream. Facebook allows the ability to focus on users so microscopically that you can basically become a bit of a digital stalker (in a good way?). Target users by their interests, behaviours, age, gender, location, and really anything that their Facebook profile may reveal about them including job title.

The Facebook algorithm has brought about changes to the local advertising landscape, but it remains one of the best environments for local businesses to get the word out about themselves!

Conclusion

By leveraging these 2 platforms, every local business can easily take their advertising game to the next level, and begin to rake in new revenue—with the data to back their investment.

Use local searches to direct traffic to your website

Now more than ever before, customers are using local and mobile search engines and directories to locate businesses near their vicinity. At Evolution Digital Marketing Agency, we know what it takes to put your business on the local map and push your brand and product into the front line of local business and brand searches in a given local area.

SOME OF THE TOOLS THAT WE EMPLOY IN IMPROVING LOCAL SEARCH FOR A PARTICULAR BUSINESS, PRODUCT OR BRAND ARE AS GIVEN BELOW:

Claiming and optimizing your Google+ Local page using pictures, videos, descriptions will improve the ranking for your business or brand in search engine local results rankings.
You can use numerous local directories to push forward your website visibility in local search. Some of the popular local directories are; Yelp, FourSquare and CitySearch among others.
Running continuous monitoring, review and ratings on your website.
Always monitor and measure the rankings, profile views and impressions made on your Google and other directories accounts.

We have also noticed that a lot of businesses (up to 60%) are doing themselves an injustice by having a lot of errors on their Business Listings. Evolutiondma.com will help you by digging up into directories where your business name is displayed wrongly, or even your business’ phone number is incorrect. You should know that about 92% of customers looking for information online expect to find accurate information about your company.

With those few remarks, we hope you’ve already seen where your business is going wrong. Now, the next step is to correct these mistakes. We have our representatives on standby ready to take your call; the sooner you call the sooner we begin rectifying the errors and have your site feature highly ranks in local search.

Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean?

Websites that are HTTPS have an SSL certificate.

SS-what? SSL stands for Secure Sockets Layer and is a secure protocol developed for sending sensitive information over the internet. If a website you are on has an SSL certificate, it means that the site is secure and encrypted. Any data you enter is safely shared with that website and that website only.

Let’s talk technical for a second. How does SSL actually prevent information theft?

When you start to break down what SSL is, you’ll discover it’s asymmetric (or public-key) encryption. This requires each party to generate a public and private key pair. Imagine a padlock on a gate. Anyone can go up to the lock, inspect it, and even try to open it with their key. However, only the right key can actually unlock it. In this example, the padlock is a public key, they are visible to the general public. Private keys are exactly that, private. These private keys are used to unlock public keys.

When you fill out a form on a website without an SSL certificate, the information can be intercepted by a hacker. This site would be classified as not secure.

The information you submitted could be anything from a banking transaction to your credit card information. A hacker could intercept your information in a number of ways, one of the most common is when a hacker places a small, undetected listening program on the server that is hosting a website. That program ‘wakes up’ when a website visitor starts typing their information. This listening program will begin capturing the information and send it back to the hacker.

When you visit a website that has an SSL certificate, your browser will form a connection with the web server and bind to it. This connection is secure so that no one besides you and the website where you’re submitting your information can see or access it.

This connection happens instantly. There is no manual work required. You simply need to visit a website with an SSL certificate and your connection will automatically be secured.

Why is SSL so important?

You might be thinking, I’m not accepting sensitive information through my website! Regardless of if you are in the business of accepting delicate information or not, having an SSL certificate is still incredibly important.

SSL and SEO

In 2014, Google made adjustments to its ever-changing algorithm for SEO rankings. The major change? Websites using SSL certificates. Google began and still continues to flag sites without SSL certificates as untrustworthy.

 

Sites with an SSL certificate receive an SEO boost and will be the default result for searchers. If you want to be findable on Google, having an SSL certificate on your website is absolutely necessary.

SSL and online payments

If you are conducting online transactions through your website, it is imperative that you have an SSL certificate. As an online shop, it’s your primary responsibility to ensure that the information being exchanged over your online store is protected.

How do you prove to your customers that their usernames, passwords, and credit card numbers are not being revealed to malicious hackers? Having an SSL certificate!

SSL and consumer trust

Did you know that Google Chrome is the most popular web browser? 44.5% of internet users search the internet using it. On the Chrome browser, you are able to easily spot a site with an SSL certificate. Next to the URL is a tiny lock icon. If a site has an SSL certificate it shows it locked, however, if a site does not have an SSL certificate the lock will be open and red text will read ‘Not Secure’. The second a customer lands on a website that is labeled ‘not secure’, they are going to feel less comfortable browsing it, even if there is no sensitive information being passed across it. SSL certificates have become an absolute necessity for any business that wants to be perceived as trustworthy.

There’s no denying the confidence and trust that an SSL certificate can provide to a site. Choosing an SSL certificate to secure a website demonstrates that a business values customer trust, which is essential to financial success, customer conversion, and business growth.