YWCA La Voz Latina
Our agency collaborated with YWCA La Voz Latina to enhance their brand awareness and community engagement. With a focus on their Immigrant Family Resource Program, we highlighted YWCA La Voz Latina's role as a community resource center, offering interpretation services and bilingual support to Illinois residents. We provided bilingual services and emphasized that their programs are not limited to the Latino/Hispanic population. Through strategic communication, we effectively communicated YWCA La Voz Latina's mission and expanded their reach within the community.
About La Voz
YWCA La Voz Latina is a prominent nonprofit organization within the Northern Illinois region that is dedicated to serving and empowering the Latino immigrant and refugee community. Their mission is to provide resources, support, and advocacy to enhance the well-being and integration of individuals and families. YWCA La Voz Latina aims to address the unique challenges faced by immigrants and refugees, ensuring they have access to vital services and opportunities.
The Challenge
YWCA La Voz Latina approached our agency with the challenge of enhancing their brand awareness through a change in knowledge. They wanted to emphasize their Immigrant Family Resource Program and position themselves as a community resource center offering free services to Illinois residents.
The Solution
To tackle the challenge, our agency developed a comprehensive strategy that revolved around creating a video campaign. We recognized the power of visual storytelling and its ability to engage and resonate with the target audience. The following tactics were employed:
Video Creation: We produced a series of videos that highlighted the stories of individuals who had benefited from La Voz Latina's services. These videos showcased personal experiences and success stories, effectively conveying the impact of the organization's work.
Social Media Branding: We developed branded templates and posts to ensure a consistent and recognizable presence across various social media platforms. These templates incorporated La Voz Latina's logo, colors, and messaging to create a cohesive visual identity.
Micro-Content for Social Media: Recognizing the popularity of vertical videos on social media platforms, we created bite-sized micro-content specifically designed for vertical formats. These videos focused on capturing attention quickly and delivering key messages effectively.
Bilingual Material:
We ensured that all material served, including videos and social media content, was available in both English and Spanish. This approach allowed La Voz Latina to effectively engage with and communicate their mission to a broader community, catering to the diverse language needs of their audience.
Results
The video campaign achieved remarkable results in increasing awareness and engagement among the immigrant and refugee population. The following outcomes were observed:
- Bilingual Services and Interpretation: Our focus on YWCA La Voz Latina's bilingual services and interpretation support ensured that language barriers did not hinder access to their programs and resources. By providing bilingual services to YWCA La Voz Latina, their commitment reflects their dedication to assisting diverse communities and fostering inclusivity for all individuals.
- Brand Positioning: We strategically highlighted YWCA La Voz Latina's role as a community resource center, showcasing their wide range of programs and services dedicated to supporting immigrant families and Illinois residents. We specifically emphasized their Immigrant Family Resource Program, which offers essential services and resources to help families navigate their new lives in Illinois.
- Improved Engagement: La Voz Latina experienced a surge in engagement, with an influx of comments, likes, and shares on their social media posts. This indicated a higher level of interest and interaction from the target audience.
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