The Challenge

The Public Works Department of the City of Rockford was facing a challenge of low transparency in how government funding was being spent to develop and maintain the city's infrastructure. The lack of transparency was leading to low awareness and engagement in the community, as well as negative sentiment towards the department. The department needed to find a way to increase transparency, awareness, and engagement in the community, and improve the overall sentiment towards the department.

The Solution

The Public Works Department of the City of Rockford partnered with a marketing agency to develop and execute a content marketing strategy leveraging videography and multimedia social posts. The agency conducted extensive research to identify the needs and interests of the community and developed a content strategy that would resonate with the community and address their concerns.

The agency developed a series of videos that highlighted the work done by the Public Works Department and showcased the impact it had on the community. The videos featured interviews with department employees, city officials, and community members, providing a transparent view of the department's operations and the use of government funding.

The agency also created multimedia social posts that included infographics, images, and short videos. The social posts were designed to be easily shareable and provided insights into the department's operations and the impact it had on the community.