Winnebago CASA
Evolution DMA social media marketing
Winnebago CASA for Children is a non-profit organization that advocates for the best interests of abused and neglected children. The organization recruits, trains, and supports a network of nearly 90,000 volunteers to provide legal and emotional support to children in need. The organization wanted to increase its volunteer base through social media marketing campaigns on Facebook and Instagram.
The Challenge
Winnebago CASA for Children had limited resources for marketing and was struggling to attract new volunteers. The organization needed to find an effective way to increase its online presence and attract more potential volunteers to support its mission.
The Solution
Winnebago CASA for Children partnered with Evolution DMA, a digital marketing agency, to develop and execute a social media marketing campaign on Facebook and Instagram. The agency developed a comprehensive social media marketing strategy that focused on increasing the organization's visibility and reach on social media platforms.
The agency developed a series of targeted Facebook and Instagram ads that focused on highlighting the organization's mission and encouraging people to become volunteers. The ads featured compelling visuals and calls to action that directed users to the organization's website, where they could sign up to volunteer.
Evolution DMA also developed a multimedia content marketing strategy that focused on creating and sharing engaging and informative content related to the organization's mission. The content included social media posts, infographics, and videos that provided insights into the work of the organization and the impact it was having on the lives of children.
Finally, Evolution DMA also facilitates the day to day marketing operations of the organization including; public relations announcements, event planning for micro and annual fundraisers, sponsorship solicitation and CRM/Case Management software administration.
Results
Evolution DMA social media marketing campaigns resulted in a 336% increase in Winnebago CASA for Children's social media followers. The campaigns also generated a 4,550% increase in lead flow for volunteers through social media marketing campaigns on Facebook and Instagram.
The targeted ads resulted in a significant increase in website traffic, with more than 2,500 users visiting the organization's website each month. The content marketing strategy also helped to increase engagement with the organization's social media followers, with more than 25,000 likes and shares on social media platforms.
The Conclusion
Evolution DMA's communications strategy was a huge success for Winnebago CASA for Children. The campaign helped to increase the organization's online presence and attract new volunteers to support its mission. The campaign's success demonstrates the power of social media marketing in helping non-profit organizations to reach new audiences and achieve their goals.
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