CareerTek
Empowering Youth & Advancing Career
CareerTek, a dedicated organization empowering youth and advancing career aspirations in the Greater Beloit region, sought Evolution's expertise to overcome challenges in connecting and engaging with students. The agency was tasked with enhancing CareerTek's social media presence, increasing program participation, and identifying target audiences for more effective outreach.
About CareerTek
CareerTek is a prominent organization committed to inspiring and energizing tomorrow's workforce. Their mission focuses on bridging businesses to the next generation, equipping children with career development opportunities, and responding to present and future workforce needs.
The Challenge
CareerTek approached Evolution with the challenge of
increasing student engagement, improving social media content, and boosting participation in their wide array of programs. The organization desired a stronger connection with students, as their current outreach was not effectively resonating with the intended recipients.
The Solution
Evolution offered CareerTek a comprehensive solution, increasing their online presence, refining outreach strategies, and effectively engaging with their diverse audience.
Social Media Enhancement: Conducting an in-depth analysis of CareerTek's social media platforms, Evolution confidently managed and strategized their presence, creating relevant and compelling designs in alignment with CareerTek's mission, revitalizing their online presence.
Target Audience Identification: By establishing buyer personas and a contact list, Evolution effectively identified and engaged the target audience, which encompassed teachers, middle schoolers, upper and underclassmen, parents, and those seeking their first career program, ensuring the content reached the right individuals.
Compelling Content Creation: Employing a creative content creation process, Evolution designed visually appealing social media graphics, effectively communicating CareerTek's messaging to the target audience and enhancing program awareness.
Engaging Video Production: Through conducting interviews and photoshoots with students, Evolution produced captivating videos that showcased real stories and experiences, creating emotional connections with the audience and inspiring engagement.
Social Media Marketing: Implementing a well-structured social media calendar and targeted paid advertising campaigns, Evolution effectively kept the audience engaged and increased program awareness, driving meaningful interactions and fostering a stronger connection between CareerTek and its community.
Results
Evolution's strategies followed significant outcomes for CareerTek, including increased community engagement, improved program participation, and a strengthened brand identity with effective mission communication.
- Increased Student Engagement: CareerTek's social media content witnessed a surge in likes, comments, and shares, demonstrating higher student engagement and active participation in events and programs, indicating a stronger connection with CareerTek's outreach.
- Enhanced Program Participation: CareerTek experienced a substantial increase in overall program participation as information was consistently advertised on the correct platforms, effectively reaching the target audience and generating greater interest.
- Strengthened Mission Communication: The rebranding efforts led to a substantial improvement in CareerTek's brand identity, enabling clearer communication of their commitment to empowering youth and fostering personal growth, resonating more effectively with their community.
Empowering Youth & Advancing Career
The Conclusion
Evolution's collaboration with CareerTek has resulted in a successful transformation. By enhancing social media strategies, identifying target audiences, and creating compelling content, CareerTek has effectively connected with students, increased program participation, and strengthened their mission communication. This partnership has empowered CareerTek to advance career aspirations and inspire tomorrow's workforce, creating a positive impact on the lives of the youth in the Greater Beloit region.
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